“Our relationship is only heart-to-heart and love-to-love, nothing else. Swami is love personified. Swami gives importance to love and nothing else. Do not give any value to mean and meaningless talk.”

“Talking of faith, I must issue a warning. Many people are collecting money in various places using My Name for various purposes like arranging receptions, building temples, doing Puja, etc. That is unauthorised and against My wish and command. Do not yield to such requests and encourage this practice, which I condemn.

There is another set of people who trade on your faith. They advertise that I am 'talking' through a medium or some other thing. Treat all such people and their agents as you treat cheats; if you do not treat them so, then you are also accomplices in the cheating process.

There are others who gather groups of followers and admirers and collect money. They even declare, ‘Baba sent me to you to take from you some money’ or ‘Baba has given me this’ or ‘Baba blessed me specially thus and thus’ and then ask for your help or your praise or your purse! I ask you to chastise all these types of men and turn them away, whoever they are.”

“There are some who extol others for the absurd reason that Sai Baba speaks through them! How silly? It is all drama which cheats sick minds. Do not fall a prey to these. That is why I say, keep your devotion within yourself, under control, and not be led away by crooks and self-seekers. These lead you astray by giving you a wrong idea of the Lord's manifestation. They befoul the faith that their brothers and sisters repose in God.”

“People say, 'Baba appeared to me in a dream and commanded me to do this and that, to you, to collect so much from you etc.’ Do not give heed to such cheats; punish them in the way they deserve. That is the advice I have to give you.

Do not believe if anyone comes to you and declares, ‘Sathya Sai Baba came to me in my dream and commissioned me to do publicity for him. Please help me as far as you can’. I do not commission any one for such work, either in dream or while he is awake. Such men are cheats; treat them as such, without mercy”

“There are quite a few who declare that I am coming ‘upon them,’ possessing them rather, and they sway, shake and shiver and say all kinds of things, claiming that I am speaking through them or that they are under My Influence. They answer questions and 'foretell' things and perform many tricks to collect money or things from people who do not know Me and My reality. All this is sheer deceit; it is a disease that is spreading. Do not encourage it; nip it whenever you see cases of people suffering from it. Such people have agents and brokers; block them first and their puppets will disappear. They wear the dress of holiness, but their greed announces them as vile. People say 'Baba appeared to me in a dream and commanded me to do this and that, to you, to collect so much from you etc., etc. Do not give heed to such cheats; punish them in the way they deserve. That is the advice I have to give you.”

“In order to make known My majesty and My glory as the Divine that has Incarnated, miraculous happenings of an amazing nature do take place in certain areas. Taking advantage of the attraction that those happenings draw upon them, many misuse them for personal propaganda and aggrandizement. They trade for money the Vibhuthi (sacred ash) that the pictures in their altars shower! They go about pretending that they are "superior devotees" of a higher order and conferring boons and blessings on the innocent folk whom they fleece. Others put forth false claims that vibhuthi is emanating from the pictures of Baba in their homes, that Amrith (nectar) is dripping from them or that material objects are falling from them, like written answers to questions. Samithis and other Units should have no contact with such cheats and crooks. Anyone who is attached to such or who encourages such can be immediately removed.

There are others who claim that I am speaking through them, and answering questions put to them. These people must be either insane or hysteria-affected or they are possessed by some ghost or by the greed to earn money thereby. I can only tell you that it is not I that speaks through them. I do not need media; nor do I need substitutes or subsidiaries or representatives.”

“There are some people who are doing business in the Name of Sai. They are cheating others, pretending to be devotees of Sai. I do not approve of such behaviour. They are not devotees at all. They are going to different parts of the country and also abroad to make money in the name of Sai. It is a big crime. I do not ask for even a single paisa from others. I never approve of such business. Whoever it may be, if somebody approaches you with such a crass motive, tell him to get out at once. Do not allow business to enter the field of spirituality.”

“In foreign countries, some Indians are claiming themselves to be Swami's devotees, and they are telling many lies using the name of Swami for collecting money. Some claim they are constructing temples and schools for Swami, and they collect money. These are all blatant lies. Swami has not accepted any money for any purpose. So be careful, and keep those people at a distance who approach you for money in the name of Sai.”

Excerpts from Discourse for American devotees on 27 July 2002 at Prasanthi Nilayam

“Yet others, invoking the name of Swami and claiming that they have been endowed with miraculous powers by Swami Himself, are collecting money. There can be nothing more diabolical than this.

This is a matter to which Swami has thus far never made even the slightest reference, to anyone and at any time. Sai’s name is being invoked and a bad name is being brought to Sai by people engaging in such foul actions. This is one of the ways in which Sai activities are being converted into business transactions.”

“Utilize the chance of association with Me as much as possible, and endeavour as quickly and as best as you can, to follow the directions that I have been giving. Obeying My instructions is enough; it will benefit you more than the most rigorous asceticism. Practice Sathya, Dharma, Shanti and Prema, which are dear to Me; resolve to keep those ideals before you ever, in all your thoughts, words and deeds. That can confer on you the summum bonum of mergence in the Supreme Substance of divinity.”